As we age, we are concerned about the dark circles around the eye and wrinkles. The secret eye cream from SU:M37 is created from ingredients that has been naturally fermented for long time. The fermentation process takes weeks and the result is phenomenal. It enhances and strengthens the brightness, skin elasticity and vitality. Unlike the other eye cream brands, the cream is more viscous and nutrient rich, which allows for a stronger revitalization of the skin. The only con with this item is the price to volume ratio. It is rather on the expensive side compared to the other eye creams. However, good products are always worth it!